Vimal was a pioneer in making TV commercials for fabrics, the first to use Bollywood stars and cricketers as brand ambassadors and among the earliest to start a national retail chain. What happened to it?
Here's what your favourite celebrities have been upto.
'The growth of blind cricket adds to the opportunity that exists for them to able to showcase what they are doing and it is up to the cricketers and people to recognise the great work being done'
'We're excited about the game, and obviously, if you can win, it builds a lot of momentum going into the semifinal.'
It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta.
Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
She's made it to the top of Google's most searched celeb in India.
Modi, who is visiting Ukraine at the invitation of President Volodymyr Zelenskyy, has said that he will share with the Ukrainian leader perspectives on peaceful resolution of the ongoing conflict.
The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India
Australian tennis great Rod Laver said that watching Nadal compete had been a privilege.
Vantika Agrawal, 21, is aiming to become a Grandmaster, which could happen as early as next year.
The tarmac-bound warrior in her is guaranteed to inspire your travel style.
Fortune cooking oil has temporarily halted television commercials featuring former Indian cricket captain Sourav Ganguly following a mild heart attack he suffered. But the company insisted the BCCI chief is not being dropped as the brand ambassador and the commercials will be back on air soon. Ganguly last week suffered a mild heart attack, following which he had to undergo angioplasty. The news of his health had led to a lot of buzz on social media with some seeking to link it with his endorsements.
He has to appear before the court on January 24, 2019.
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.
What's your take on these actors' fashion choices?
More than 50 per cent of SIP accounts come from semi-urban and rural areas.
Do you think the IOA has done the right thing in apponting Salman as the brand ambassador which they clam is to the motivate the athletes and also increase awareness of Olympic sports in the country? Or do you think the appointment is just a gimmick?
There is a beguiling allure to 'masstige' brands, which trade places up and down the value spectrum. But they aren't always easy or successful.
He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
Soros, 94, in the recent past has spoken openly against Prime Minister Narendra Modi. The ruling BJP believe that he tried to interfere in Indian elections.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
'LeBron will forever be regarded as one of the most accomplished individuals in the history of sports. Long Live the King!'
Neeraj Chopra has been the face of Indian athletics since winning the historic gold medal at the Tokyo Olympics.
Gulf carrier Etihad Airways on Thursday entered into an agreement with the Chennai Super Kings (CSK) to become its official sponsor.
TCS' customer focus has been central to its recent success.
In what comes as a late reaction following the backlash received over Salman Khan's appointment as Goodwill Ambassador for India for Rio Olympics, the Indian Olympic Association (IOA) has now turned to cricket legend Sachin Tendulkar to be the Indian contingent's ambassador.
The investigation pertains to a case against Pranav Jewellers, a partnership firm based in Tiruchirapalli, whom the ED raided on November 20 and claimed to have seized "unexplained" cash of Rs 23.70 lakh and some gold jewellery.
Byju's is set to go the way of Housing.com and Zilingo. It is only a matter of time. Indeed, the coup attempted by investors will ensure that, says Debashis Basu.
The actor asked people to make a difference in the lives of abandoned animals.
Sukanya Verma asks you to brace yourself for an out-of-body-experience on OTT this Diwali week.
From consulting firms to tech and detergent companies, brands are busy swatting away online crusaders. In the fraught times we live in, it is not just religion that stokes the fires of controversy. In such instances, it may be best to take the trolls head on.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances