Because billions of people around the world will be watching these brand ambassadors, what they wear during the Olympics is highly regimented, leading to complicated wardrobe changes.
Refusing to share her exact concerns, Mary Kom said she would rather discuss them in the meeting with Mandaviya and BFI top brass.
Gulf Oil Lubricants wanted to recruit a woman's cricketer as brand ambassador -- MSD and Hardik Pandya are its other product plenipotentiaries -- signing Smriti was a no brainer.
Legendary Andre Agassi said Carlos Alcaraz combines the best qualities of Novak Djokovic, Roger Federer and Rafael Nadal but cautioned the tennis world against expecting the Spaniard to repeat the incredible feats of the 'Fab Three.'
The eagerly awaited International Masters League (IML) is set to electrify the cricketing world, uniting legendary players from six cricketing powerhouses-India, Sri Lanka, Australia, England, South Africa, and West Indies-for an exhilarating T20 franchise tournament.
The actress was in New York for the Swarovski store launch.
West Bengal Chief Minister Mamata Banerjee visited the Santiago Bernabeu stadium in Madrid along with La Liga President Javier Tebas.
Vimal was a pioneer in making TV commercials for fabrics, the first to use Bollywood stars and cricketers as brand ambassadors and among the earliest to start a national retail chain. What happened to it?
Anwar was handed a four-month ban by All India Football Federation (AIFF) in early September with the governing body holding the player "guilty" of terminating his contract with Mohun Bagan in an unjust manner and signing a new deal with East Bengal, having returned to his parent club Delhi FC.
Here's what your favourite celebrities have been upto.
'The growth of blind cricket adds to the opportunity that exists for them to able to showcase what they are doing and it is up to the cricketers and people to recognise the great work being done'
Lakme ambassador Ananya Panday closed the Lakme Fashion Week 2024 walking for Rahul Mishra at the Jio World Convention Centre in Mumbai.
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta.
'From the Indian perspective, young customers with more disposable income will also drive the growth.'
She's made it to the top of Google's most searched celeb in India.
The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India
Modi, who is visiting Ukraine at the invitation of President Volodymyr Zelenskyy, has said that he will share with the Ukrainian leader perspectives on peaceful resolution of the ongoing conflict.
He has to appear before the court on January 24, 2019.
Do you think the IOA has done the right thing in apponting Salman as the brand ambassador which they clam is to the motivate the athletes and also increase awareness of Olympic sports in the country? Or do you think the appointment is just a gimmick?
Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Fortune cooking oil has temporarily halted television commercials featuring former Indian cricket captain Sourav Ganguly following a mild heart attack he suffered. But the company insisted the BCCI chief is not being dropped as the brand ambassador and the commercials will be back on air soon. Ganguly last week suffered a mild heart attack, following which he had to undergo angioplasty. The news of his health had led to a lot of buzz on social media with some seeking to link it with his endorsements.
There is a beguiling allure to 'masstige' brands, which trade places up and down the value spectrum. But they aren't always easy or successful.
'We're excited about the game, and obviously, if you can win, it builds a lot of momentum going into the semifinal.'
He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
The tarmac-bound warrior in her is guaranteed to inspire your travel style.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
TCS' customer focus has been central to its recent success.
In what comes as a late reaction following the backlash received over Salman Khan's appointment as Goodwill Ambassador for India for Rio Olympics, the Indian Olympic Association (IOA) has now turned to cricket legend Sachin Tendulkar to be the Indian contingent's ambassador.
What's your take on these actors' fashion choices?
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.
'LeBron will forever be regarded as one of the most accomplished individuals in the history of sports. Long Live the King!'
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